![]() ![]() In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company-and the cars it produces. Ed Niedermeyer is the author of 'Ludicrous: the Unvarnished Story of Tesla Motors,' a new book which discusses the EV carmaker's history. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. ![]() While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. ![]() Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. Your Plus plan is 7.95 a month after 30 day trial. You will get an email reminder before your trial ends. ![]() But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Ludicrous The Unvarnished Story of Tesla Motors By: Edward Niedermeyer Narrated by: Roger Wayne Length: 8 hrs and 55 mins 4.1 (214 ratings) Try for 0.00 Access a growing selection of included Audible Originals, audiobooks, and podcasts. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. ![]()
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